By Jessica Ye (Jessica Yap)

Formula 1 season in Singapore has a way of turning the entire city into a little bit of a racing fan.

This year, the build-up begins even before the cars arrive at Marina Bay, with TOMMY HILFIGER X Cadillac Formula 1® bringing its own version of the F1 experience to Singapore.

The timing could hardly be better. Grand Prix™ Season Singapore runs from 2 to 11 October, leading into the Formula 1 Singapore Airlines Singapore Grand Prix from 9 to 11 October. And this is no ordinary Singapore Grand Prix either. The 2026 race weekend will feature Singapore’s first F1 Sprint, giving fans another day of proper racing before Sunday’s main event.

So while the cars are getting ready for Marina Bay, Tommy Hilfiger is getting everyone else in the mood.

The brand’s pop-up brings the new Cadillac Formula 1® partnership into a physical space, with four Pit Stops built around a race reflex game, speed tap showdown, photobooth and F1 simulator.

The simulator is obviously where I would head first. I have watched enough Formula 1 from the sofa to have developed some rather confident opinions about racing. Whether those opinions survive five minutes behind the wheel is another matter.

The collection gives the partnership a fashion angle too. Tommy Hilfiger has taken Cadillac’s racing identity and translated it into fanwear and replica pieces, bringing its familiar American sportswear codes into the world of Formula 1.

Since launching in 1985, the New York brand has built its identity around Americana, pop culture and its unmistakable red, white and blue palette. Sport has also been part of the Tommy story for decades, from partnerships with athletes including Rafael Nadal and Lewis Hamilton to its more recent expansion into motorsport.

Cadillac, meanwhile, is arriving in Formula 1 for the first time this year as the sport’s 11th team. The American marque has brought plenty of experience with it, signing six-time Grand Prix winner Sergio “Checo” Pérez and 10-time winner Valtteri Bottas as its race drivers.

Pérez is the name most F1 followers will immediately recognise. The Mexican has 295 Grand Prix starts and six wins to his name, including his memorable first victory at the 2020 Sakhir Grand Prix. After a year away from the grid, he returned with Cadillac for its debut season.

Sergio “Checo” Pérez will appear at the Tommy Hilfiger x Cadillac Formula 1® pop-up in Singapore. | Image: Tommy Hilfiger

Then there is Zhou Guanyu, who brings a rather different significance to the occasion.

Shanghai-born Zhou became China’s first F1 driver when he joined Alfa Romeo in 2022, making his debut at the Bahrain Grand Prix and scoring points in his very first race. After three seasons on the grid with Alfa Romeo and Kick Sauber, he moved to Ferrari as a reserve driver in 2025 before joining Cadillac in the same role for its F1 debut this year.

Zhou Guanyu joins Sergio Pérez for the Cadillac Formula 1® Team’s Singapore appearance. | Image: Tommy Hilfiger

For Tommy Hilfiger, the guest list extends beyond the paddock.

Thai stars Fourth Nattawat and Pond Naravit will also appear at the pop-up, both of whom are already part of Tommy Hilfiger’s global family of Thai ambassadors. Alongside Phuwin Tangsakyuen and Gemini Norawit, the pair joined the brand in 2024 as part of its T-Wave push, bringing Thai pop culture and fashion into the Tommy universe.

Fourth is an actor and singer known for shows including My School President and F4 Thailand: Boys Over Flowers, while Pond has built a career across acting and music and has become increasingly visible in fashion and beauty. Pond has also spoken about attending New York Fashion Week with Tommy Hilfiger and working with the brand across several campaigns.

Which makes the Singapore appearance rather fun. You have two names from the world of Formula 1 meeting two of Thailand’s recognisable young entertainment figures, all inside a Tommy Hilfiger pop-up built around a sport that has become as much a cultural event as a racing weekend.

The TOMMY HILFIGER X Cadillac Formula 1® pop-up brings racing-inspired experiences to Singapore ahead of Grand Prix weekend. | Image: Tommy Hilfiger

And if you make it through all four Pit Stops, there is an exclusive TOMMY HILFIGER X Cadillac Formula 1® gift waiting at the end, with selected challenges also offering signed merchandise.

The TOMMY HILFIGER X Cadillac Formula 1® pop-up runs from 1 to 11 October 2026, 10am to 10pm daily, at the Paragon Level 1 Main Atrium.

Pérez, Zhou, Fourth and Pond will appear on 8 October at 1:30pm.

As Singapore gets ready for another weekend of racing, Tommy Hilfiger is getting its own pit lane ready too.

Featured image: TOMMY HILFIGER Brand Ambassadors Fourth Nattawat and Pond Naravit will join the F1 drivers at the pop-up. | Image: Tommy Hilfiger

Jessica Ye's avatar
Posted by:Jessica Ye

Jessica Ye (Jessica Yap) is the Founder and Editor-in-Chief of Couture Troopers and a marketing veteran with 15 years of experience in the retail and fashion sectors. Holding a First Class Honours degree in Fashion Media & Industries from Goldsmiths, University of London, she balances high-level strategy with the creative fire of a true-blooded Leo. Jessica is a vocal critic of over-commercialisation, believing that art must always remain at the heart of fashion. She specialises in crafting narratives that preserve artistic value while driving industry impact.